Disneyland's "Walk of Magical Memories" Ending

A way for guests to become a part of Disneyland history is going to be discontinued shortly. The "Walk of Magical Memories" program will no longer be offered as of February 28, 2011.

The "Walk of Magical Memories" is a series of personalized stones that line the walkway between Disneyland and Disney's California Adventures. For the past eleven years, guests have had the chance to purchase and personalize a stone for this "Walk." The company has decided to bring this offering to an end, but will provide general maintenance to the stones already in place.

Those stones sponsored by February 28 are expected to be installed by August 31. Parties interested in sponsorship before the deadline can contact Disneyland Merchandise Guest Services at 1-800-760-3566.

A list of FAQ's, as compiled by Disney, appears below.

Frequently Asked Questions:

Q. Why has sponsorship for Disney's "Walk of Magical Memories" paving stone program ended?
A: As we continue to evaluate our offerings throughout the Resort, we have made the decision to no longer continue the Disney's "Walk of Magical Memories" program.

Q: Is there a way Disney can place me on the "waiting list" if new paving stones become available?
A: A wait list is not available.

Q: Are there any plans to remove or relocate Disney's "Walk of Magical Memories" paving stones?
A: At this time, there are no plans to remove or relocate the paving stones.

Q: What happens if my paving stone needs to be removed or relocated? Will you let me know?
A: If a paving stone needs to be removed prior to the 10th anniversary of sponsorship (see sponsorship agreement, item number four) a full refund of your sponsorship fee will be issued. If the stone is removed after the 10th anniversary of sponsorship, no refund is required per the sponsorship agreement. At this time, there are no plans to remove or relocate the paving stones.

Q: I sponsored a Disney's "Walk of Magical Memories" paving stone within the past three (3) months. Will my paving stone still be installed?
A: Any paving stones sponsored prior to February 28, 2011 are scheduled to be installed by August 31, 2011.

Q: Upon a recent visit to the Disneyland(r) Resort, I noticed that some of the paving stones include the "2011" Mouse Ears dated logo on them. I thought Disney wasn't allowing Guests to sponsor new paving stones?
A: Those paving stones are not new. Paving stones with the "2011" Mouse Ears dated logo on them were sponsored prior to the February 28, 2011 date.

Q: I sponsored a paving stone five years ago, what is going to happen to mine?
A: The sponsorship timeframe of a paving stone is TEN (10) years. If a paving stone needs to be permanently removed prior to the 10th anniversary of sponsorship (see sponsorship agreement, item number four) a full refund of your sponsorship fee will be issued. If the stone is removed after the 10th anniversary of sponsorship, no refund is required per the sponsorship agreement.

Q: My sponsorship agreement was for TEN (10) years, what will happen to my paving stone after ten years?
A: At this time, there are no plans to remove or relocate the paving stones.

Q: May I order a wooden or acrylic replica of my sponsored paving stone?
A: Yes, as long as your order is submitted prior to February 28, 2011.

Q: I would like to request that my paving stone be removed and mailed to me as the sponsorship contract on it is about to expire.
A: Per the sponsorship agreement, paving stones are property of the Disneyland(r) Resort. Unfortunately, we are not able to provide them to our guests.

Q: I sponsored a paving stone many years ago, but have lost my information. Can someone still tell me where the paving stone is located?
A: Assistance with locating a paving stone is available in person at Guest Relations or City Hall or by calling Disneyland(r) Merchandise Guest Services.

Q: Are Disney's Walk of Magical Memories" paving stones regularly maintained?
A: General maintenance is provided to the paving stones as necessary.

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