The Walt Disney Company Named World’s Most Reputable Company

The Walt Disney Company has been named the world's most reputable company by the Reputation Institute.

The "most reputable" title was based on results of a worldwide consumer survey. Disney shares the number one spot with Google, with each company scoring a 77.3 in the survey.

In the online survey conducted by the Reputation Institute more than 55,000 consumers across 15 countries around the world including India, Brazil, France, Australia, and Spain were asked to determine a company's trust, admiration, feeling, and overall reputation.

There were 130 companies included in the survey. For a company to be considered for the survey's list it must be well known in the 15 countries where the survey was conducted, and must have revenues of more than $6 billion in the United States or $1 billion globally.

"When you're dealing with children and emotions, people assume you are also doing well for the citizenship at large," said Kasper Ulf Neilsen, the executive partner and cofounder of Reputation Institute in Forbes. "People's perception is that Disney is a company that engages locally."

This isn't the first time Disney has been named to this type of corporate list.

In 2013 Disney was named America's Most Reputable Company and one of the World's Most Socially Responsible Companies along with Google, BMW, and Microsoft. Both of those surveys were also conducted by the Reputation Institute.

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Kristen K. wrote on Wed, 04/23/2014 - 12:31:

Kristen K.'s picture

Whoo hoo! Good to hear.

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