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Disney and PANDORA Jewelry Announce New Alliance with Merchandise Line and More

The announcement of a new "strategic alliance" between The Walt Disney Company and PANDORA Jewelry goes beyond bracelets and beads.

The partnership also brings with it PANDORA's sponsorship of the Wishes fireworks at the Magic Kingdom beginning this fall. And in 2015 the jewelry company will also become the presenting sponsor of the Tinker Bell Half Marathon at Disneyland.