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Terrifying Thought!

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Sat, 03/19/2011 - 03:10
Anonymous
Terrifying Thought!

I stumbled upon the trailer for High School Musical 3 last night and it got me thinking. While Pixar still makes good animated 'Disney' films that adults can enjoy, generally Disney is more and more targeted at 'tweens'. To target them they make programming that doesn't appeal to most adults (I think, I honestly haven't given most of it a chance, but I'm assuming here).
Historically Disney products have been so appealing because they can appeal to just about anyone, so one wonders if in 25 the parks will become less 'adult friendly' as we become unfamiliar with more and more of the merchandise and characters.
Or am I just crazy?

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Sat, 03/19/2011 - 03:50
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DonaldDork
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Well I cant speak for ALL of Disney.. but as a Disney STORE cast member, I can assure you, our target guest remains kids 2-8 years old... and.. even more specifically girls. BUT.. that is going to change with Disney's acquisition of Marvel.. we are already seeing much more product geared for boys!

Sat, 03/19/2011 - 04:11
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Jess
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While I agree with what you said about disney targeting tweens....I still think the classic disney characters will always be there so us adults will always have the characters we grew up with Smile

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Sat, 03/19/2011 - 04:41
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DonaldDork
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DonaldDork wrote:
Well I cant speak for ALL of Disney.. but as a Disney STORE cast member, I can assure you, our target guest remains kids 2-8 years old... and.. even more specifically girls. BUT.. that is going to change with Disney's acquisition of Marvel.. we are already seeing much more product geared for boys!

in fact, we've even stopped carrying the tween merchandise. Now we have "older girl" and that only consists of a Tinkerbell style and Minnie Mouse style ranging in sizes from 4-10.

 
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