Disney in $200m writedown for 'John Carter'

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Disney in $200m writedown for 'John Carter'

Ow.

Los Angeles (Financial Times) -- Walt Disney will incur a $200m writedown on John Carter, the action film based on the Edgar Rice Burroughs novel which has failed at the box office despite a $300m production budget and an extensive global marketing campaign.

http://www.cnn.com/2012/03/20/business/disney-writedown-john-carter/index.html?hpt=hp_t3

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Joined: 10/28/2011
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JeffC wrote:
Ow.

Los Angeles (Financial Times) -- Walt Disney will incur a $200m writedown on John Carter, the action film based on the Edgar Rice Burroughs novel which has failed at the box office despite a $300m production budget and an extensive global marketing campaign.

http://www.cnn.com/2012/03/20/business/disney-writedown-john-carter/index.html?hpt=hp_t3

Such a bummer...I'm working on an article on this right now. I don't think they marketed it very well. Almost everyone I know that actually saw it loved it!