As a child I stayed at the Poly, Contemporary, Fort Wilderness and Shades of Green. Obviously, I didn't have much input about those. 
When choosing where to stay for my first trip with my husband (for our honeymoon in 2005), price was somewhat of a concern, but not the deciding factor. We chose the Wilderness Lodge for a few reasons. It is one of the least expensive of the deluxe resorts, my husband loved the theme, I loved the smaller size (not a fan of having to schlep half a mile to the quick service to fill up our mugs with "coffee" <- and I do use that term loosely) and we both loved the fact that we wouldn't be a slave to the buses.
We had such a great experience that we just can't seem to stay anywhere else! We stayed there in 2010 and will stay there again on our upcoming trip.