Disney and YouTube Strike New Partnership
Earlier this week, Disney and YouTube announced a new partnership that looks to bring fresh content to the website of both companies.
The partnership comes on the heels of YouTube's new original content plan, a plan that seeks to launch several new channels on the famous video website. The addition of Disney, through Disney Interactive, will help both companies reach younger generations through the online video format. For YouTube, partnering with the Disney name will give the video site a new credibility with families.
What can viewers expect to see on the new channels? Content is said to include "video drawn from relevant family-friendly content currently available across YouTube, original video produced by Disney, as well as a blend of current Disney Interactive original series, select Disney Channel programming and Disney user created content."
Look for the first series, which is based on the Disney game "Where's My Water" featuring Swampy, to launch in February 2012.
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JeffC wrote on Wed, 11/09/2011 - 01:55:
Sounds cool! Thanks for the info :)
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