Disney Institute Involved in Super Bowl Training

The NFL has teamed up with the Disney Institute for help with February's Super Bowl XLVI.

In an initiative called "Fans First," the NFL is partnering up with Disney Institute to train some 20,000 Super Bowl workers, including executives. The goal of the partnership is to impart some of the world famous Disney customer service to the employees of the Super Bowl.

Apparently, the Super Bowl held this past February had some less-than-stellar situations for fans. Some 3,000 ticket holders to Super Bowl XLV arrived to find their seats were still under construction or unsafe. In addition, bad weather closed four of the ten entrances at the game's stadium, causing excessive lines and wait times for some; the NFL had no way to communicate to those fans there was a shorter line option on the other side of the stadium.

The NFL, looking to provide a better experience for Super Bowl XLVI, is aiming to make all guests at the game "feel like VIPs" with the "Fans First" initiative. Frank Supovitz, senior vice president of events with the NFL, has this to say about the partnership with Disney:

Nobody's better at it in the world than Disney. You see that any time you go to their theme parks. They're very customer-oriented. We've retained them to help us with the Super Bowl plan. And evolve 'Fans First' into a platform that's easy to communicate.

Super Bowl XLVI is set to kick off February 5, 2012, in Indianapolis.


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