Disney Partners With Gowalla

Eat your heart out, Foursquare. Disney's signed up to partner with Gowalla check-ins for now.

The location-based software programs -- where guests can "check in" to different Disney locations via smartphone apps -- have been quickly climbing the charts as popular social networking options, and Disney's choice to partner with location service Gowalla instead of Facebook or Foursquare is big news.

By using the service, guests can use customized passport pages, earn Disney "stamps" for checking into certain locations, and get Disney pins for completing set trips within Disney parks. According to Mashable.com:

This is a major win for Gowalla; Disney is the world's most-recognized entertainment brand, and any form of promotion by Disney should drive new users and extra attention to the location-based service. It's struggled to keep a high profile in the face of stiff competition from Foursquare, which raised $20 million earlier this year, and Facebook, whose Places feature recently got a new deals platform.

Will you be checking in via Gowalla on your next Disney parks trip?

Story and Photo Source