Pop Secret Named Official Popcorn for Disney Parks

The next time you order a box of popcorn at the Walt Disney World Resort you'll be snacking on Pop Secret brand popcorn. Diamond Foods, Inc., and Disney recently announced that the Pop Secret brand of popcorn is now the official popcorn of Walt Disney World Resort and Disneyland Resort.

Pop Secret is official Disney Parks popcornPop Secret is official Disney Parks popcorn

This new brand relationship goes beyond the freshly popped popcorn at the theme parks. Pop Secret will also become the title sponsor for Fantasmic! at Disney's Hollywood Studios and there are plans to sponsor movies nights at the resort hotels.

Diamond Foods also has plans to advertise on ABC Family and Disney Channel as part of the new partnership. The brand will also be adding on-package sweepstakes, retail marketing, and new digital content creation.

What do you think about the change in the popcorn at Walt Disney World Resort? Let us know in the comments.


Kristen K. wrote on Thu, 09/24/2015 - 00:58:

Kristen K.'s picture

I'm down with this - as long as there is some sort of popcorn I'm not that picky.

Donna McGinnis wrote on Thu, 09/24/2015 - 19:21:

Donna McGinnis's picture

I love Pop Secret popcorn ...

KL wrote on Fri, 09/25/2015 - 04:32:

KL's picture

Disney's popcorn used to be vegan, and now it's not. So I'm disappointed, and I feel this is a step backwards.

jeanylaser wrote on Fri, 10/16/2015 - 15:00:

jeanylaser's picture

I love Pop Secret popcorn ... It's my favorite Popcorn!

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