The Walt Disney Company Named Most Reputable Company in America

Last week a study released by the Reputation Institute listed The Walt Disney Company as America's most reputable company.

The New York City based consulting firm conducted an online study of 4,719 consumers, measuring their perceptions of the 150 largest U.S. companies that they were familiar or somewhat familiar with. The survey studied the perception of an organization's products and services, innovation, workplace, citizenship, governance, leadership, and performance.

Disney came in at number one with a score of 80.75, which was 5.07 points higher than the company's score for last year. According to an article in Forbes, Disney performed strongly in all areas that influence reputation, leading in every category except products.

In the Forbes article Anthony Johndrow, a managing partner at Reputation Institute said, "Consumers are more and more interested in issues such as transparency, corporate governance and social responsibility."

According to Forbes, the final survey scores were "statistically derived from four emotional indicators: trust, esteem, admiration, and good feeling."

A spokesperson for Disney told the magazine, "As one of the world's best known companies, we continually strive to earn the respect of our consumers, our employees and our shareholders not only for what we achieve, but for how we do it. A great reputation is a reflection of the quality and integrity of a company's people and products and we are extremely proud of both."

In 2012, Disney was ranked as the 17th most reputable U.S. company.

Story by Traci C., Source, Source

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