Walt Disney Parks and Resorts and Kimberly-Clark Corporation Announce New Strategic Alliance

Walt Disney Parks and Resorts and the Kimberly-Clark Corporation recently announced a new strategic alliance that will increase the availability and offerings of Kimberly-Clark products at the Disney theme parks and on Disney Cruise Line ships.

Disney's Baby Care Centers now hosted by Huggies diapers

The alliance also brings a change in sponsorship for the Baby Care Centers at the Disney Parks. The centers will now be hosted by Huggies and will feature Kimberly-Clark baby care products for sale including Huggies diapers, Kleenex tissues, and Pull-Ups training pants.

The alliance expands on the current relationship between Disney and Kimberly-Clark.

In a press release Mike Hsu, Group President, Kimberly-Clark North America said, "This relationship will provide millions of parents each year with convenient access to their favorite family products featuring Disney licensed characters as well as comfortable diaper changing areas as they experience the joy of visiting Disney parks with their children."

It's not just the Baby Care Centers that are getting an update. Kimberly-Clark products including Huggies, Kleenex, Pull-Ups, and Cottenelle products will be available for purchase in merchandise locations at Walt Disney World Resort, Disneyland Resort, and on Disney Cruise Line.

The company's products will also be used throughout the resorts and on the Disney Cruise Line ships.

Stroller rental locations at the theme parks will now be sponsored by Huggies and Disney Junior Live on Stage at Disney's Hollywood Studios will be sponsored by Pull-Ups.

What do you think about this new corporate sponsorship? Let us know in the comments.

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