Disney Parks and AT&T announced that AT&T is now the official wireless provider for Walt Disney World Resort and Disneyland. The new partnership gives AT&T marketing and branding opportunities including sponsorship runDisney events at the ESPN Wide World of Sports Complex and other sporting events.
Disney also plans to work with AT&T to educate cast members and guests about AT&T's "It Can Wait" initiative that informs consumers about the dangers of texting while driving.
