The Forbidden Mountain beckons guests deep within Disney's Animal Kingdom, inviting them to adventure and inspiring them to reach new heights. You too can face the mountain and meet the Yeti like never before in runDisney's Expedition Everest Challenge!

Last week a study released by the Reputation Institute listed The Walt Disney Company as America's most reputable company.

The New York City based consulting firm conducted an online study of 4,719 consumers, measuring their perceptions of the 150 largest U.S. companies that they were familiar or somewhat familiar with. The survey studied the perception of an organization's products and services, innovation, workplace, citizenship, governance, leadership, and performance.

During my youth I spent many a summer riding my bike and splashing in the water at Disney's Fort Wilderness Resort Campground. Set within 750 acres of beautiful pine and cypress forest Disney's Fort Wilderness is a year round retreat for good old fashioned family fun. So wonderful are the childhood memories I just had to share with you 5 things that We Love about this unique Disney destination.

You may have recently heard about a new service at the Walt Disney World Resort Hotels called 'Mobile Lobby Experience.' It's been reported by various online outlets that the system equips friendly Cast Members with iPads and allows guests to be checked-in from locations other than the front desk to quickly check-in guests from curbside or in the lobby area of the hotel. That sounds great! But don't get too excited, the iPad based check-in system is still very much a work in progress.

It's hot. Your feet are aching. And your FastPass for Space Mountain isn't good for another 20 minutes. But you're in Tomorrowland with some time to kill, so what do you do? You head over to the Tomorrowland Transit Authority and hop on board for a relaxing and breezy ride above the crowds.

If you're taking a Disney cruise and can't wait to decorate your stateroom door, listen up. Disney Cruise Lines announced a new policy that forbids guests from decorating their doors using adhesive products. Guests violating the rule will face a $100 fine.

The Disney Magic is headed to dry dock in September and will emerge one month later with some magical and "Marvel-ous" updates.

This morning Disney announced a very special celebration will be going on over at Disney's Hollywood Studios next weekend. A fabulous, fun, Limited Time Magic event is in store for the annual, fan-proclaimed, worldwide "Star Wars Day," May 4, 2013.

Disney Princess Half Marathon Weekend at Walt Disney World Resort has become one of the premier women's running events in the nation, and next year it's getting royal addition! Princesses will be able to challenge themselves even more with an Enchanted 10K and a two-race challenge to add a little more bling to your castle.

A brand new parade will march its way down Main Street U.S.A. at Disney's Magic Kingdom in the spring of 2014, according to an announcement made at the "Monstrous Summer" press event.