Disney Infinity was released a little more than a month ago and is on its way to becoming a hit.
Close to 294,000 starter kits were sold in the month of August, according to stats released by a market research firm.
In Disney Infinity, players can mix and match their favorite Disney characters and those characters come to life and play together in a virtual "toy box." Players can build and customize their own virtual worlds using characters, settings, vehicles, and more.